The BEST INDIAN AD CAMPAIGN for the year 2011

The BEST INDIAN AD CAMPAIGN for the year 2011

Its a clutter out there! Think of advertising and you think of....Airtel "Har ek friend", Vodafone "ZooZoo", Coke "Happiness" campaign..eh..wasn't the Pepsi campaign better? Lays wasn't too bad either! Clutter..isn't it?

Every brand eyeing for those precious eyeballs!

Every single penny..sorry..if it is the mad ad world..Every single eyeball counts!

However, with the increasing impact of social-networking media and television becoming all the more pervasive..advertisers can't miss it. Especially, if yours happens to be a brand for masses.

Child vs. Youth

The big debate, I remember, we used to have a few years back was "Is it ethical to use children in the advertisements?". Thankfully, the debate has subsided. Reason, the media is back to the youth. So the focus again shifts to the youth. Be it Maruti, Ford, Hero or any other company, youth is the key! The Indian youth, backed by huge spending power (some funded by family and some by the call centres) are making the marketers merry. And the result is many ads and marketing campaigns targeting the youth. Amongst all the ad campaigns, I believe, one did the job fantastically.

The selected one

"Har ek friend zaroori hota hai" was the jingle on everybody's lips. 

The Facebooks and the  Twitters were full of "Har ek friend zaroori hota hai"..you had jokes on them, you had tees on them and what not! Possibly it did give some competition to Indian superstar Rajnikant, I guess!! It was something that touched the life of everybody, especially the youth, in India. The campaign designed in Hindi (used a mix of Hindi and English) was a runaway success. And the creative team at Taproot (The agency behind the campaign) was basking in all the glory. And why not? Truly deserved. In a report, Mr. Agnello Dias, co-founder and chief creative officer, Taproot India, said “The attempt was to reach out to a younger audience. There could have been no better way to do it than through friendship - something youngsters recognise and understand well”. The campaign also attempts to take Airtel’s positioning - Dil Jo Chahe, Paas Laye (Getting you close to what you love) - to the next level by playing up the friendship angle among youngsters. Must say, Airtel, the brand which is known for its creativity and aggressive marketing campaigns, once again lived upto its expectations and delivered the goods. 

Waiting for the airtel-wonder of 2012!


P.S. Let's have a look at India's Top Advertising Agencies:
1) Ogilvy & Mather - (www.ogilvy.com)
2) Ignite Mudra (Mudra Communication) - (www.mudra.com)
3) FCB Ulka - (www.draftfcb.com)
4) Rediffusion DY & R - (www.rediffusionyr.com)
5) RK Swamy BBDO - (www.rkswamybbdo.com)
6) Grey Worldwide - (www.grey.com/India)
7) Leo Burnett India - (www.leoburnett.com)
8) J Walter Thompson (JWT) - (www.jwt.com)

9) McCann Erickson India - (www.mccannworldgroup.com)

10) Contract Advertising India - (www.contractadvertising.com)